As the Head of Product Marketing, Ian drives go-to-market strategies focused on customer retention, engagement, and delivering measurable business outcomes. With a strong track record of cross-functional collaboration across sales, product, and marketing teams, he crafts targeted content strategies that directly address customer pain points, foster long-term loyalty, and enhance market presence. Leveraging deep expertise in market segmentation and persona-driven marketing, Ian anticipates industry trends to execute high-impact initiatives. Known for accelerating product launches and sharpening competitive positioning, Ian is passionate about empowering customers through strategic marketing that fuels digital transformation and business growth.